Picme creates an incentive (unique prizes, discounts) for customers to create content on the brands behalf. Rather than posting on their public profiles and damaging their feed reputation, customers post directly to the brand, allowing the brand to decide what to do with the content.
With Picme brands are able to direct the type of content they wish to receive. For example if your social media team recognize that product shots on a beach perform best, you can provide these images as inspiration in the Picme brief on the moodboard. Picme gathers content on the brands behalf, using artificial intelligence to optimize and manage user-generated content. Picme deals with all rights management and inappropriate content, giving the power back to brands.
Consumers find user-generated content (authentic content from your customers, not influencers) 9.8x more impactful than influencer content when making purchaser decisions. Consumers have caught on to the fact that influencers show a product in its best light rather than what it really is.
This is reflected in the fact that 79% of consumers say UGC highly impacts their purchasing decisions, compared to just 8% saying influencer-created content would highly impact their purchasing decisions.